SEO for Beginners
SEO COURSE
Learn to help the right people find you online.
This six-week online course is designed for people new to SEO (Search Engine Optimisation) who want to develp a clear, practical understanding of how search engines work and how to use that knowledge to grow their presence organically. Each of our sessions runs live on Zoom and weekly tasks are assigned to each student, with personalised lecturer feedback ensuring individual growth.
This course costs £120 and two time slots are currently available:
What We'll Cover
SEO FOR BEGINNERS COURSE OVERVIEW
Across six sessions, here's what you'll learn, explore and leave with:
Introduction to Copywriting
SEO is everywhere, and once you understand how it works, you'll never read a Google result, a blog post or a product page the same way again.
In this opening session, you'll explore what SEO is, how search engines crawl, index and rank content, and why organic search matters for anyone who wants to be found online. You'll leave with a clear foundation to build everything else on.
Finding Your Words
Before you write a single keyword, you need to know what your audience is searching for.
In this session, you'll learn how to find, evaluate and prioritise keywords that connect your content to real people with real intentions that match your desired result. You'll explore the difference between search volume and search relevance, and leave with a keyword research process you can put into use immediately.
Prioritising People and Algorithms
Good SEO copy has to do two things at once - satisfy a search engine and keep a person's attention.
In this session, you'll learn how to structure content, use keywords naturally, write metadata that earns clicks, and build pages that work for both audiences without sacrificing your voice.
Laying the Foundations for Technical SEO
Rankings aren't just about the words that you write.
Behind every well-performing page is a set of technical decisions that search engines reward. In this session, you'll learn the foundations of page structure, internal linking, site speed, mobile optimisation and the technical elements that affect your visibility online. No coding knowledge required, just clarity about what matters and why.
Building Authority: Links and Trust
Search engines don't just look at what you say, they look at who vouches for you.
In this session, you'll explore how authority is build online, what backlinks are and how to earn them, and why consistency and credibility compound over time. You'll leave with a clear picture of how to grow your presence sustainably.
Measuring What Matters
Search Engine Optimisation without measurement is just guesswork.
In the final session of SEO for Beginners, you'll learn how to use industry-standard tools to track your performance, understand your data, identify what's working and make informed decisions about where to focus your efforts next.
The Final Project
Week by week, you'll develop a complete SEO strategy for a real website or project of your choosing, from keyword research through to a content and optimisation plan.
1:1 Session
At the end of this SEO course, you'll be offered a 1:1 session to discuss your final project, talk through anything you're finding challenging, and map out your next steps with support.
Who's Who?
HELLO!
- Kimberley is a Chief Marketing Officer with over a decade of hands-on experience helping businesses grow. At Rewild EDU, she aims to make support as accessible as possible.
Your Tutor:
KimberleyChief Marketing Officer
- Lynn is a published author and creative writing lecturer at Falmouth University. She brings the same expertise she brings to the classroom to every workshop and course.
Your Support:
LynnAuthor &
Creative Writing Lecturer at Falmouth University
Working with Us
Here's what you can expect when working with us on a marketing course:
THE PROCESS
Online Materials
Before each live session, you'll receive a set of online materials to work through in your own time, including readings and activities.
Live Sessions
Every weekly session is delivered live, in person or online, so you can ask questions, get instant feedback, and work through ideas.
Personalised Feedback
Throughout the course, you'll receive feedback that's specific to the strategy you're working on. We look at where you're succeeding, and where you can grow.
Practicing Professionals
Our tutors are all working professionals who bring real-world experience into every session. Lynn is a published author and creative writing lecturer.
Learn More
Frequently Asked Questions
Is this course suitable for students of all abilities?
Yes, this course is suitable for students of all abilities.
We’ve designed this course as a complete introduction to SEO. Every session builds gradually, so there’s always something to stretch you regardless of your starting point, and your tutor will always be around to offer support.
If you have any additional needs, please contact us to discuss how we can best support them.
Will I receive individual feedback?
Yes, all of our students receive individual feedback.
We believe that no two learning journeys are identical, which is part of why individual feedback is paramount if we want to support your growth.
Do I need access to specific software?
No, there are no specific software requirements for SEO for Beginners.
We do host the online iteration of this course through Zoom, but you won’t be required to have an account to join. Every week, you’ll be sent an invite for your webinar the day prior, and all of your materials for the week will be sent at the start of the week.
Writing Short Stories is led by Lynn, a published author and creative writing lecturer at Falmouth University.
Yes.
We ensure all of our sessions are live so that we can get to know each student and we always look at their work indiviually. Feedback is always specific to what they’re working on, not generic, and it’s framed in a supportive way around what’s working and what to develop next.
Can I join online or in person?
We hold these sessions both online and in person, but while our office in Newcastle is being fitted we’re utilising community spaces across Newcastle and Leeds.
The current availability is for our online courses.
Do I have to turn my camera on and speak?
While we love seeing and hearing our students, we understand that not everyone is comfortable with turning their camera on and speaking. We offer a low pressure environment in which students can do what’s best for them.
We hold these sessions both online and in person, but while our office in Newcastle is being fitted we’re utilising community spaces across Newcastle and Leeds.
The current availability is for our online courses.
Upcoming Courses
BEGINNING SOON
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- Work on a portfolio of short stories in this university lecturer-led course, with personalised support and feedback.Short Stories
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