Copywriting for Freelancers

COPYWRITING COURSE

Turn your copywriting skills into a sustainable freelance business.

This eight-week course is designed for freelancers who have mastered the basics of copywriting, but want to build a really robust practice to handle industry norms and settings. Each of our sessions runs live on Zoom and weekly tasks are assigned to each student, with personalised lecturer feedback ensuring individual growth.

This course costs £280 and two time slots are currently available:

Tuesdays @ 20:30 (Begins 24/03/2026)Wednesdays @ 13:00 (Begins 25/03/2026)

What We'll Cover

COPYWRITING FOR FREELANCERS COURSE OVERVIEW

Across eight sessions, here's what you'll learn, explore and leave with:

Working with Briefs

Freelance copywriting rarely begins with a blank page. It begins with an advert, a brief or a proposal.

In the first session, you'll look at some real-world examples of client briefs and practice working on some examples of your own. By learning to ask the right questions, identify what's missing, and check the scope of the project, you can set yourself up to deliver work that lands.

Writing for Different Industries

When freelancing, you won't always have control over the industries you work in.

Every industry has its own language and conventions. You'll explore how to adapt your writing style and tone for different sectors, so you can take on a wider range of clients with confidence. You'll also learn what to do when clinets don't know how to connect with their audience and how to navigate that without friction.

Brand Voice & Tone of Voice Documents

As a freelance copywriter, more often than not you'll be required to write in a tone of voice that doesn't match your own.

In this session, you'll learn how to identify and capture a brand's tone of voice, work with existing guidelines and, when there aren't any, create your own from scratch with a few simple techniques.

The Intersection of Copywriting and SEO (Search Engine Optimisation)

Good copy needs to be discoverable and, if you're writing for the internet, you're likely going to be asked whether you're familiar with SEO.

Don't worry if you're not. You'll explore the fundamentals of search engine optimisation in this session, including how to research and use keywords naturally, structure copy for readability and write in a way that works for both the people you're writing for and search engines.

Writing Across Platforms

A freelancer's toolkit has to cover a lot of ground.

To make sure that's achievable, you'll develop your ability to write across multiple formats, from landing pages and email campaigns to social media and case studies, understanding how tone, length, and structure shift depending on where your copy lives. You'll also practice handling word counts and design constraints.

Pitching and Proposals

You could write the best copy in the world, but winning work is a skill in itself that often requires a little bit of practice.

In the sixth session, you'll learn how to write a compelling pitch, structure a proposal, present your ideas clearly to clients and position yourself as the right person for the job. In copywriting, we're often judged on our ability to sell ourselves.

Building Relationships Through Copy

When freelancing, the copy you write isn't just about the words you choose to put down on the page, but the relationships you build with your clients.

To support those relationships, you'll explore how to manage client feedback, navigate revisions professionally, set clear expectations, and build the kind of working relationships that lead to clients who will keep coming back to you.

Presenting a Portfolio

You can't land clients without work to show them.

In this final session, you'll learn what makes a strong copywriting portfolio, how to present your best work and how to keep building it even when you're just starting out. We'll look at some real-world examples of copywriting portfolios and discuss when it's the right time to have more than one on the go.

The Final Project

Your final project begins in your very first session. Each week, as you build your skills, you'll apply what you've learned directly to a brief we provide. By the end of the course, you'll have a developed, refined portfolio of work to submit ahead of your 1:1 session.

1:1 Session

At the end of the course, you'll have a dedicated 30-minute session with your tutor. You'll get personalised feedback on your Final Project, talk through anything you want to explore further and leave with a clear sense of where your copywriting can take you next.

Who's Who?

HELLO!

Kimberley is a Chief Marketing Officer with over a decade of hands-on experience helping businesses grow. At Rewild EDU, she aims to make support as accessible as possible.
Your Tutor:
Kimberley
Chief Marketing Officer
Lynn is a published author and creative writing lecturer at Falmouth University. She brings the same expertise she brings to the classroom to every workshop and course.
Your Support:
Lynn
Author &
Creative Writing Lecturer at Falmouth University

Working with Us

Here's what you can expect when working with us on a copywriting course:

THE PROCESS

Online Materials

Before each live session, you'll receive a set of online materials to work through in your own time, including readings and activities.

Live Sessions

Every weekly session is delivered live, in person or online, so you can ask questions, get instant feedback, and work through ideas.

Personalised Feedback

Throughout the course, you'll receive feedback that's specific to the copy you're working on. We look at where you're succeeding, and where you can grow.

Practicing Professionals

Our tutors are all working professionals who bring real-world experience into every session. Lynn is a published author and creative writing lecturer.

Learn More

Frequently Asked Questions

Here are the questions that we get asked most frequently about this course. If you have any questions for us that aren't answered here, please use the Contact Us button and we'll get back to you as soon as possible.

Is this course suitable for students of all abilities?

This course is suitable for people with some copywriting experience who are looking to begin working on a freelance basis. If you’re completely new to copywriting, we would recommend starting with Copywriting for Beginners.

If you have any additional needs, please contact us to discuss how we can best support them.

How does this course help with employment?

If you’re hoping to pursue a career in copywriting, this course sets the foundations of what you’ll need to know. Your tutor, Kimberley, is a Chief Marketing Officer who will be able to advise on next steps and employability.

Will I receive individual feedback?

Yes, all of our students receive individual feedback.

We believe that no two learning journeys are identical, which is part of why individual feedback is paramount if we want to support your growth.

Do I need access to specific software?

No, there are no specific software requirements for Copywriting for Freelancers.

We do host the online iteration of this course through Zoom, but you won’t be required to have an account to join. Every week, you’ll be sent an invite for your webinar the day prior, and all of your materials for the week will be sent at the start of the week.

Writing Short Stories is led by Lynn, a published author and creative writing lecturer at Falmouth University.

Yes.

We ensure all of our sessions are live so that we can get to know each student and we always look at their work indiviually. Feedback is always specific to what they’re working on, not generic, and it’s framed in a supportive way around what’s working and what to develop next.

Can I join online or in person?

We hold these sessions both online and in person, but while our office in Newcastle is being fitted we’re utilising community spaces across Newcastle and Leeds.

The current availability is for our online courses.

Do I have to turn my camera on and speak?

While we love seeing and hearing our students, we understand that not everyone is comfortable with turning their camera on and speaking. We offer a low pressure environment in which students can do what’s best for them.

We hold these sessions both online and in person, but while our office in Newcastle is being fitted we’re utilising community spaces across Newcastle and Leeds.

The current availability is for our online courses.

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